Process is a bad word to some people. They feel it restricts them. Confines them. Holds them back. But that doesn't have to be the case. Processes should exist to help you be great, consistently. If your processes aren't allowing you to be great all the time, take another look at them, and refine as needed until you get the desired result. If you find that the processes are still not working, then the problem may be user error.